Managing uncertainty and risk in business requires a comprehensive approach to gathering market intelligence. But maintaining ongoing knowledge of competitor activity and strategies, not to mention the latest legal and regulatory shifts and economic factors, is more difficult than ever before.

The status quo simply isn’t enough to take account of the massive amount of information that’s published on a daily basis. If you’re relying on point-in-time data, manual searches, and gathering info from disparate sources, you’ll find yourself stuck in a reactive loop just trying to make sense of the new information that falls on your lap.

Teams tasked with market research aren’t only struggling with the amount of data they can theoretically have access to, but also the ineffective ways of researching that aren’t up to date with modern technology that’s facilitating more efficient approaches.

Information overload = data fatigue and decision paralysis

Historically, market intelligence programs operated under the belief that research and analysis could be based exclusively on publicly available information.

To read full download the whitepaper:

Why AI-Powered Smart Search Is Necessary for Comprehensive Market Intelligence

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