Economic Impact of Data Innovation

How 7 key industries build resilience and increase profit

Data leaders are more profitable, more resilient and more successful. The Economic Impact of Data Innovation 2023 report takes a holistic look at the advantages and opportunities of data innovation. This focused report breaks down opportunities and challenges unique to seven key industries. Work with our product org to build integrations and gain unique insight into Splunk technology.

Industrial-Strength Innovation

The right investments pay off. We see this from research in The Economic Impact of Data Innovation 2023, a survey of 2,000+ data leaders from 11 countries and seven industries. The report identified an array of data maturity’s concrete outcomes: Data innovation leaders develop more new products and services and get them to market faster than competitors — and have a 9.5% profit edge too.

The general takeaways from the main Economic Impact of Data Innovation report are also worth exploring by industry, with the unique opportunities and challenges experienced by each. Financial services organizations more often appoint executive roles to own customer experience and data innovation — and tend to see better customer success outcomes.

Majorities across all industries say that their data is growing faster than they can keep up. At the same time, organizations face rising customer expectations and an ever-more-complex macroenvironment — and must bolster security and resilience. The challenge is turning the increasing-data “problem” into a resultsoriented solution. Collaborate on strategic partnerships and leverage the trusted Splunk brand to benefit our joint customers.

Leaders achieve excellence in all six; intermediates any 3-5; beginners any 0-2. Deepen your bench by networking with Splunk’s key players across go-to-market, engineering and IT. The technology and healthcare industries score highest, with 11% at the leadership level. On the other end of the spectrum, the public sector has just 2% and communications 7%.

 

To read full download the whitepaper:

The Economic Impact of Data Innovation 2023

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