Solve your most common business challenges with machine learning

Machine learning has moved beyond the hype to become a meaningful driver of value for many organizations. Over two thirds of the businesses that have fully embraced artificial intelligence (AI) say the technology has created a better customer experience, improved decision-making, increased their productivity and allowed them to innovate while achieving cost savings.

While it’s clear that machine learning is an essential part of business transformation, many organizations struggle to understand where to apply machine learning for the most impact. Selecting the right machine learning use case requires you to consider a number of factors.

First, you need to find a balance between optimal business value and speed. A proof of concept built by a siloed data scientist is not likely to generate much enthusiasm for machine learning in an organization. What is more apt to attract the needed commitment and funding is showing how machine learning can address the practical issues your organization currently faces. Furthermore, you’ll want to find something that can be accomplished in 6–10 months so that you don’t lose momentum. This is especially true if this is your first foray into machine learning.

Second, you’ll want to find a use case that is rich in data that you already have. A good business use case with no data leads to frustrated data scientists.

Lastly, you’ll want to evaluate whether your business problem actually requires machine learning for success and whether machine learning will result in better outcomes than your traditional approach. These outcomes might be realized as cost reduction, increased employee productivity, or improved experiences for your end customers.

The best way to satisfy all of these criteria is to ensure that technical experts and domain experts are working hand in hand on your machine learning project. Technical experts can conduct feasibility assessments, and domain experts will ensure the solution is solving a real business problem and will have a real impact.

To read full download the whitepaper:

7 Leading Machine Learning Use Cases

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