Introduction

Every business is striving for success in the digital economy. As consumers shift their focus from physical products to connected experiences, companies need to change their product design and management practices.

APIs are a powerful enabler of this digital product transformation, either as standalone products or as channels for digital delivery. However, the role of APIs is more profound than this — they also provide a means of unbundling and rebundling an organization’s value-creating business capabilities. Enterprises built on this composable foundation can react to market demands faster. They can also construct innovative business models — making them more adaptive in an ever-evolving digital ecosystem.

This book introduces key concepts and practices leading organizations have employed in using APIs as an enabler for their digital transformations. In reading, you will be able to answer these questions:

→ How has the nature of products changed in the digital age, what role do APIs play, and how can an ecosystem perspective help in designing for adoption?

→ What is the best approach to capturing end-user and API consumer needs?

→ What are “value dynamics” and how can they be leveraged to understand and adjust digital business models?

→ What is bundling and unbundling, and how can APIs facilitate both tactics?

→ What are the right steps in bringing an API product to market?

→ What journeys can API product providers expect to travel as their market maturity increases?

To read full download the whitepaper:

Develop a winning API product strategy

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