The modern broadcasting landscape

The average adult spends 26 hours per week watching television—including live, on demand, and DVR—according to the 2020 Nielsen Total Audience Report. That’s about twothirds of an average workweek. Among those hours spent watching a screen, 19 percent of viewers watch via streaming services. Just a couple of years ago, 39 percent of people watched content live versus on demand. In late 2020, streaming content represented a quarter of all television minutes viewed. And alongside an increased demand for content, consumers can now shift platforms faster than ever.

As a broadcaster, you want to ensure that your content is delivered seamlessly, no matter from where in the world or on what device the audience watches—and that you can constantly adapt.

As with many industries, broadcasters’ long-term plans to move to the cloud quickly accelerated in 2020. In addition to the unprecedented health crisis that impacted the way people live and socialize, the year also saw technological changes with lasting impact:

  • A global workforce, already on the rise, has accelerated and is more commonly accepted across industries
  • Next-gen distribution—and acceptance of IP as primary distribution—has arrived
  • Broadcasters can now perform live production and playout in the cloud

To read full download the whitepaper:

Broadcast transformation

Leave a Reply

Your email address will not be published. Required fields are marked *