As user expectations for speed, stream quality, and image quality grow, performance becomes more and more crucial for growing media and entertainment companies. At the same time, companies must balance these demands with the need to keep their data, and their customers’ data, secure.
Why are performance and security important for media and entertainment platforms?
Web performance affects the overall user experience of any media and entertainment business. Websites and applications need to load fast and respond to user actions quickly in order to keep users engaged and increase conversions.
Research shows that users are very willing to abandon applications, websites, and videos that are slow-loading or fail to load altogether:
- 39% of users stop engaging with a website if images take too long to load.
- 85% of respondents stop watching video if it takes too long to load.
- 30% of users are likely to stop watching a video if the stream is of poor quality.
- Each 1-second buffering delay for video playback results in a 5.8% percent increase in abandonment rates.
Expectations are even higher for live streaming content: 67% of viewers say quality is the most important factor when watching a live stream.
Media and entertainment platforms increasingly must prioritize cyber security in order to remain online and functional. Cyber crime is on the rise, making an investment in cyber security a must for every organization. 61% of firms suffered a cyber attack from July 2018 to July 2019, up from 41% in the previous 12 months. Media and entertainment companies are no exception to this trend.
A variety of threats can result in negative business outcomes. Data breaches undermine consumer confidence and can reveal compromising or confidential information to the public. Ransomware has immediate financial costs in addition to bringing normal business operations to a halt.
What factors affect performance?
For content providers and media and entertainment platforms, maintaining fast performance has become more of a challenge than ever.
Steps to improve the performance of your media and entertainment assets
Media and entertainment providers face a crucial challenge – to deliver an immersive experience on any device, anywhere. Adding to this challenge is the ever-increasing size of rich media content that needs to be delivered globally, without any interruption.
Multiple factors drive the speed and quality of media delivery, from webpage complexity to poor server health. This white paper explores them in detail and recommends steps to improve the performance of your media and entertainment assets.
Download this white paper to explore:
- Why performance matters to media and entertainment businesses
- How your underlying Internet technology impacts the deliverability of your online assets
- How you can optimize the speed and reliability of your web properties