Integration has become a key determinant of who leads and who lags in today’s global economy. Businesses with cutting-edge integration strategies have raised the bar with faster project delivery, lower operational costs, and new revenue streams. They are quickly leaving more traditional players in the dust.

The importance of articulating integration value

Enterprises across industries are in the race to digitally transform and stay ahead of the competition. A recent survey of global enterprise IT leaders found 97% of organizations will undertake digital transformation initiatives this year, further reinforcing the urgency of IT modernization.

But at the heart of digitization lies new pressures on IT teams as organizations struggle to achieve a truly connected state. The average business transaction now crosses 35 different back-end systems, generating more data than ever before. To successfully execute digital transformation initiatives, companies must untangle the IT systems they’ve implemented over the years, connecting all the applications, data, and devices needed to support the emerging technologies they are investing in.

The risks business executives face if they don’t understand integration value

According to Gartner’s latest CIO agenda, a CIO’s role is becoming more business-focused. Eighty-three percent are now part of the leadership team and spend more time than ever in boardrooms with CEOs, CFOs, and other non-technical colleagues.

They are charged with shifting their business colleagues’ perception of IT’s role as a “keeping the lights on” function to instead seeing IT as an enabler of business value and innovation. A crucial part of making that shift is the ability to clearly draw the connection between IT investments and business outcomes.

In this new operating model, investing in integration is a core component; it allows IT to operate faster and create value. Early academic studies show examples of this impact already — for example, one suggested that firms with an API strategy have approximately 10% higher stock market value than those that don’t. If IT executives aren’t able to speak about integration in value-terms, they will fail to convince non-IT executives and risk missing out on this lucrative investment.

Bottom line: these capabilities are only possible with a flexible and robust integration solution.

Most IT groups know this too, but they often struggle to rally their organizations behind a new integration approach. Why? A key reason is that they are not communicating the integration value story in a clear and compelling way.

To help IT leaders structure, calculate, and articulate the business value of their integration efforts, MuleSoft developed a set of tools to help you measure and convey the value of integration to the broader business:

  • Value Calculator: spend just 5 minutes completing our online survey to gauge 5 years of integration impact.
  • Value of integration framework: learn how to articulate the value of integration in two categories: direct value, known as platform benefits, and indirect value, known as business outcomes. 

Calculating and articulating integration value helps business-oriented executives understand why different approaches to integration matter. It can also motivate integration project teams by underscoring the business value of their projects. 

Download the whitepaper, How to articulate the value of integration, to access the full framework and detailed customer examples.

To read full download the whitepaper:
How to Articulate the Value of Integrations

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