Providing a superior online experience for a global customer base is no longer optional. As demand increases for web-based services and applications, businesses must satisfy customer needs while ensuring that their websites and applications remain as secure, fast, and reliable as possible.

With this shift, enterprises face new challenges and opportunities for growth — from anticipating and meeting customers’ digital needs to mounting a strong defense against web-based attacks, overcoming latency issues, preventing site outages, and maintaining network connectivity and performance.

Building a superior online experience doesn’t just require a single tool or product suite, but the integration of a comprehensive security posture and performance features designed to cut down on latency and improve network reliability — as outlined in the diagram below:

Here are five key steps modern enterprises need to take in order to meet customer needs and provide a secure and seamless user experience.

  1. Ensure Secure, Fast, and Reliable Customer Connections
  2. Accelerate User Experience
  3. Strengthen Your Security Posture for Your Infrastructure
  4. Ensure High Availability of Your Applications by Building a Resilient Infrastructure
  5. Detect Anomalous Behavior and Take Action

Data Loss Prevention (DLP)
With the advent of cloud computing, data breaches have become one of the most significant threats to modern businesses. Often the result of targeted attacks, internal system glitches, and simple human error, these breaches can expose sensitive customer data, violate data privacy regulations, and cost millions of dollars in fines and lost revenue.

In order to stay ahead of potential leaks and the loss of sensitive data, businesses may
implement a number of cybersecurity strategies and products. Data loss prevention (DLP)
solutions can also assist businesses in complying with the GDPR and CCPA, among
other regulations designed to enforce data privacy policies and protect user data from
unauthorized use.

Complex deployment: Legacy DLP solutions, while robust in nature, can be complex and time-consuming to set up. Businesses need to tailor DLP policies to fit specific groups of users and business use cases, which can be a painstaking process that requires extensive external support and administration. And, as DLP rules prevent users from transmitting data beyond strictly defined boundaries, they can hamper employee productivity and collaboration by inadvertently blocking access to necessary data.

Lack of comprehensive data protection: DLP policies need to cover both regulated data (sensitive data that should remain classified) and unregulated data (all publicly known information, which may include some confidential data). However, many legacy DLP products do not account for the protection of unregulated IP data, leaving businesses vulnerable to substantial loss if a breach occurs.

Limited visibility: In order to ensure total protection of confidential data, prevent insider threats, and remain compliant with local privacy regulations, businesses need visibility into the ways their data is being accessed and transmitted. Focusing too much on existing or expected threats may impede a business’s ability to stay ahead of unexpected malicious behavior.

Edge programmability

Edge computing enables businesses to shift application development to the network edge, bringing computation as close to end-users as possible and minimizing latency, server resources, and bandwidth usage. With a serverless architecture, businesses can offload infrastructure configuration and management to a third party, freeing up their developers to focus their efforts on building and deploying applications, enabling custom configuration for existing applications, and helping optimize application development and security.

Edge programmability challenges

Latency and cold starts: Because serverless computing runs functions on an as-needed basis, it can take up to several seconds to start up a function. These ‘cold starts’ may introduce unwanted latency and require businesses to take proactive measures — like finding workarounds to minimize the duration and frequency of cold starts — in order to ensure that users don’t see a measurable decline in web performance.

Lack of global scale: For web-based businesses with a widely-distributed user base, applications must be deployed on a global scale. Moving applications to the network edge helps businesses reach users more efficiently while also improving application performance and delivery.

Inefficient resource application: Building applications and creating custom programming
are involved processes that require dedicated internal resources, adequate server capacity
with a central cloud provider, and time for testing. When done poorly, this can increase the
cost of prototyping and delay businesses from getting their applications to market quickly.

With this shift, enterprises face new challenges and opportunities for growth — from anticipating and meeting customers’ digital needs to mounting a strong defense against web-based attacks, overcoming latency issues, preventing site outages, and maintaining network connectivity and performance.

In this white paper, uncover 5 steps your organization can take to meet customer needs and provide a secure and seamless user experience.

To read full download the whitepaper:
How to Build Infrastructure to Deliver a Superior Online Experience

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