MuleSoft, in partnership with Censuswide, surveyed 1,739 line of business (LoB) users regarding their thoughts on and involvement in digital initiatives and innovation at their organizations.

We conducted an online survey in September 2020 across the United States, the United Kingdom, France, Germany, the Netherlands, Australia, Singapore, Hong Kong, and Japan. We ensured that only suitable candidates participated in the survey by using a rigorous, multi-level screening process.

Respondents are all LoB middle managers, defined as those who hold a managerial position or above. Respondents exclude LoB middle managers working in IT or administration roles. All respondents work in organizations with at least 250 employees. Censuswide abides by and employs members of the Market Research Society, which is based on the ESOMAR principles.

Executive summary

Most line of business (LoB) users are involved in identifying, suggesting, and creating new ways to improve the delivery of digital services. Many believe they need quick and easy access to business data to be effective. Partnership with IT is important as LoBs say they play a collaborative role in driving digital innovation.

To read full download the whitepaper:

The state of business and IT innovation

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